The queen has done it again. No, it’s not Elizabeth… its Queen Bey of course. Within the music industry, Beyoncé has worked to craft her brand better than almost anyone else. There are very few artists in our generation that are regarded in the same way that young adults view Beyoncé. With her sense of secrecy, sheer talent and somehow “wholesome” lifestyle she truly is an intriguing figure.
Most recently, Beyoncé released a documentary with Netflix titled “Homecoming” which CNN is calling a doc on black excellence. Not only does her movie effectively allow people to experience her 2018 Coachella performance, it brings her name right back into the ring one year later as Coachella 2019 wraps up.
With stars like Beyoncé, we have to assume that each public move she makes is highly calculated and clearly strategic. I recently stumbled upon a video of her first pregnancy announcement of Blue Ivy, where she carried out a flawless performance at the 2011 VMA’s and her final move was dropping the mic and showing her baby bump. Unlike celebrities like the Kardashians, Beyoncé has managed to keep most of her life private which keeps the rest of us guessing.
The creation of Homecoming was the perfect next step in developing her brand: a strong black female in the music industry. This image cannot only be attributed to Beyoncé, herself but also her publicist, Yvette Noel-Schure or as Elle Magazine so cleverly said, “The Bey Keeper.” Although her path is also slightly concealed, Noel-Schure has recently been recognized for her success by the Berklee College of Music when she received Master of Global Entertainment Award. As another strong black female, Neol-Schure has been the perfect curator to Beyoncé’s brand development.
Photo from Elle Magazine https://www.elle.com/culture/a26445867/yvette-noel-schure-beyonce-publicist/
One of the most dominant and important parts of Beyonce’s brand is how strongly in tune she is with her identity and how she has been able to explore that topic with her fans. Her Homecoming documentary not only allows fans to experience “Beychella” but is also full of quotes from black intellectuals, not to mention her feature from an array of students from historically black colleges and universities (HBCU) throughout her Chella performance.
Throughout her career, Beyonce’s brand has centered around black power and feminism which is shown not only through “Homecoming” but also through her Lemonade album and countless other instances. With her never-before-seen twins and awe inspiring performances, Beyoncé will continue to be a brand icon of our generation.
Within Earshot 